MinuTes for May 2023

General Introduction:

President, Bill Gissane, opened the meeting by thanking all for attending and acknowledging the traditional owners, the Kabi Kabi people whose lands and waters we now share.

He and the committee wished to convey their condolences to Mr Rob Skelton, State MP for the electorate of Nicklin, who was to attend the meeting but was unable to due to a family bereavement. 

“Visit Yandina” (VY) Marketing Campaign Update – Wayne McFetridge   wayne@thevariousartists.com.au

Wayne McFetridge, director of The Various Artists (VA) design agency based on the Sunshine coast, was happy to announce that the Visit Yandina website had been launched and encouraged all to go online and view it. (visityandina.com)

His team will be regularly visiting Yandina in the next year to get current content that will broadcast on social media channels. It is planned that each month will have a different focus ie dining, the arts, wellbeing etc. The social media campaign will be selecting businesses that have the most appeal and thus will drive people to our website

They will soon announce the person at VA who will be personally handing the social media interviews/content but currently all enquiries from businesses that would like to participate should go to Wayne, preferably thru Toni Eggleston, Stevens St Gallery.

In reply to a question from the floor Wayne explained that all BY members will feature on the website without cost but that campaign member’s have a bigger footprint. All businesses should view the website to see the difference between member’s of VY content as compared to the ‘minimum’ listing for BY members. At any time a business can choose to join the VY campaign and upgrade their website presence.

The scope of the VY campaign will be defined by location inside the Post Cost 4561. 

 

“Hello Sunshine Magazine” – Deb Caruso, Editor

Deb has been involved with Destination Marketing for 30+ years. Living on the coast she was constantly amazed at the number of small entrepreneurs/businesses that went unrepresented in the major promotion programs run by State and local government agencies. Understanding most small businesses could not afford their own marketing campaign but did wish to promote their product or service she launched first “Hello Noosa” and then, post pandemic, the wider “Hello Sunshine Magazine”

‘Hello Sunshine Magazine’ (HSM) is a printed 13,000 copies quarterly magazine distributed and replenished regularly at a number of outlets including hotels, malls, retirement villages and  backed by digital marketing and an electronic weekly newsletter.  

The publication would be very interested in doing a feature on Yandina highlighting its many attractions, to both tourists and Sunshine Coast locals, under their Village Vibe project.  This does require a number of businesses to join the project as sponsors /advertisers at a minimum fee of $330; BY members would be offered a 10% discount.  

BY exec committee will stay in discussion with Deb and her team over the next month to see if this project might be possible or in some way combined with the VY Campaign. 

The contact for members who might like to approach HSM  directly to discuss advertising etc is jakki@inpublishing.com.au 

Update Dennis Sutton – BY Membership drive

Dennis has been active over the last 3 months pushing membership of BY plus alerting businesses to the Social Media platforms where members are promoted.

They are:

www.yandinachamberofcommerce.com.au

www.visityandina.com.au

www.facebook.com/businessyandina

www.facebook.com/groups/yandinachamberofcommerce

www.facebook.com/visityandinaofficial

www.instagram.com/businessyandina

www.instagram.com/visityandina

Dennis distributed to the attendees a handout that listed the many benefits of belonging to chamber and he urged them to take some copies and pass onto businesses that are not members to hopefully attract them to join.  

Kirstie Henning – Volunteer Marketing Mentoring

Kirstie has lived and worked in Yandina for 16 years running businesses including “Silly Chicks” and “Farm Yard Espresso”. She is a qualified Marketing Mentor and would like to volunteer to offer marketing mentorship to any business that signs up for the VY campaign. This could be a group coaching session on the benefits and tips and tricks on social media or one on one mentoring.

Her contacts are 0409 872860

allanimaltherapy@gmail.com

David Law – Clr Div 10 Sunshine Coast Council  

David wished to highlight 4 Council and State Governments initiatives that were being promoted throughout May. 

International Volunteer Week. Volunteers can never be thanked enough; they give unselfishly of time to benefit others and the community is richer for them.

Road User Safety Week. Despite years of ongoing campaigns highlighting road safety issues including DUI, Speed, Mobile Phone usage the road toll is growing. We must all take responsibility for how we drive and hopefully help keep all road users safe.

Domestic and Family Violence Awareness. This terrible social problem  kills people. Research show 29% of 15 yr old females have already experience domestic violence and this percentage increases as a women ages. We all must be aware of the ‘hidden’ nature of this abuse and take the time to listen to anyone who approaches you with even an offhand remark.

May is Small Business Month. SCC and the Labor State Government stress that support of small businesses is a top priority of both bodies.

David then invited questions from the floor.

Bill Gissane, President BY,  said all attendees would appreciate an update on the progress of the developer’s application for a service station to be built on the cnr Farrell & Stevens St.

David explained that the application, following rejection by the SCC, was contested by the developer, Pearl Investments, in the Planning & Environment Court (P&EC). After 18 months of mediating with the SCC Pearl submitted a dramatically amended application for the service station development to which the Council has attached 106 non-negotiable provisions for the project to proceed. Pearl has till 06 June to advise if they will meet/agree to the provision; if they do the project will have met the published codes of planning and be approved. David acknowledged after the P&EC ruling Council will have no further legal avenue to contest the development. He encouraged the Yandina community to directly contact Pearl Investments outlining their concerns with the development.

Motion: “That Business Yandina Chamber of Commerce will communicate to Pearl Investments their strong opposition to the service station development in its current proposed location”    

Moved Dennis Sutton (member)/Seconded Lynda Tomkins (member) 

Carried 

Yandina Steet Market Update

Greg Corbin, Yandina Street Fair Committee, advised the meeting that a new enthusiastic ‘fresh face’ committee is steadily working  towards a successful Street Market to be held on Sunday 20 August .

Unfortunately costs to stage the event since the last Street Fair in 2019 have increased by over 40% so Greg urged all Yandina businesses to consider becoming a sponsor no matter what amount they could commit. Sponsors will be highlighted on the Street Fair facebook page plus have advertising spots on the publicity flyers for the fair that will be widely distributed.

Please contact Greg if you have a query about becoming a sponsor or if you simply have a query about this year’s event. greg@gregcorbinarchitects.com.au   Mobile 0418 179 327

 

Thank you to The Ginger Factory for providing at no charge the function room for this member’s meeting

Business Yandina thanks the Sunshine Coast Council for their ongoing financial support.